If you’re a makeup lover, chances are you’ve come across the captivating Latina Makeup trend while scrolling through social media reels. If not, let me tell you—you might want to rethink calling yourself a true makeup addict!
In this blog, I’ll walk you through the beauty and allure of the Latina Makeup trend, explain what makes it so special, and share a step-by-step Latina Makeup tutorial tailored for brown skin. Let’s dive in!
What is the Latina Makeup Trend?
Before it became a viral sensation on TikTok, Latina makeup had already made waves in 2016 with its signature bold brows, dramatic lashes, contoured cheeks, luscious lips, and, of course, a radiant glow thanks to highlighter. Fast forward to 2025, the Latina Makeup trend has evolved into a glamorous and luminous look that embraces femininity and confidence.
The trend often features videos of women starting with a clean, natural look and transforming into full Latina glam, usually set to the playful Brazilian song Pode Pode Sentar – Eu Tô Vidrado Em Você.
Baddie Makeup vs. Latina Makeup
At first glance, the Latina Makeup trend may seem similar to the bold Baddie Makeup look. However, there are distinct differences:
- Baddie Makeup: Known for matte finishes, heavy contouring, bold brows, black eyeliner, and matte brown lips.
- Latina Makeup: Features a luminous glow, softer contouring, golden-toned highlighter, big lashes, and plump, highlighted lips. It’s radiant, yet natural-looking.
Latina Makeup Tutorial: Step-by-Step Guide
Let’s recreate the Latina Makeup look with a few personal tweaks!
Step 1: Prepping the Skin
To achieve a flawless canvas, I used The Body Shop’s Mattifying Primer, perfect for oily or acne-prone skin. For an extra touch of hydration and under-eye brightness, I applied Dr. Rachel patches – a great alternative to Heimish Bulgarian Rose Eye Patches.
Step 2: Eyes – The Heart of Latina Makeup
Latina Makeup focuses on sultry eyes, so start here:
- Base Colors: Using the Ingrid Cosmetics Brown Palette, I swept a light fawn shade over my entire lid.
- Crease Definition: I blended a chocolate brown shade into my crease and outer corner, diffusing it slightly.
- Winged Liner Effect: With a darker brown shade, I created a wing from the outer corner to the center of my lid and lined my lower lash line.
- Finishing Touch: Set the area with an off-white shadow for a polished look.
For my brows, I highlighted underneath with a lighter foundation shade and filled them in using Maybelline Kajal. Although lashes are a staple of the Latina Makeup look, I opted for Maybelline Mascara for a more natural vibe.
Step 3: Foundation & Base
For a seamless base, I used the Inglot HD Foundation (Shade 84) with a damp beauty blender. This darker foundation eliminated the need for concealer and corrector—talk about multitasking!
Step 4: Contouring & Highlighting
- Contouring: Using Luscious Cosmetics Contour Palette, I lightly sculpted my cheekbones, jawline, nose, and temples. Less is more if you have a naturally warm or brown complexion.
- Highlighting: First, I applied a matte highlighter to the high points of my face, blending it with a brush. Then, I layered a creamy highlighter on top for that signature Latina glow.
Step 5: Lips – The Final Touch
For the perfect Latina lips, I lined them with Urban Café Lip Liner and finished with L’Oréal Mahogany Studs Lipstick. The result? A stunning matte brown lip with just a hint of creaminess.
Why Latina Makeup is Perfect for Brown Skin
Latina Makeup complements brown and Indian skin tones beautifully. The warm, golden undertones of the foundation and highlighter enhance natural features, while the bold eyes and defined lips add a touch of glam.
FAQs About Latina Makeup
1. What is Latina Makeup called?
It’s often referred to as “Latina Glam” or “Latina Glow,” highlighting its radiant and glamorous aesthetic.
2. Can Latina Makeup work for Indian or brown skin tones?
Absolutely! The warm, earthy tones and luminous finish are ideal for brown skin, enhancing your natural beauty while keeping it bold and elegant.
Conclusion: Embrace the Latina Makeup Trend
And there you have it—the complete guide to the Latina Makeup trend, perfect for brown skin! Whether you’re recreating this look for a party or just want to try something new, the Latina Makeup style is versatile, radiant, and empowering.
Now it’s your turn—give this trend a shot and let your inner Latina queen shine!