Hey there, beauties! Get ready to buckle up because the beauty industry is about to get a whole lot more exciting!
Clinique, a company that makes skin care and makeup products, has created a new way for people to shop for their products without having to go to a physical store. This new way of shopping is called The Clinique Lab, and it’s all online – digital retail concept. We have been hearing of the multiverse makeup stores and here it is.
What is The Clinique Lab
The Clinique Lab is a 3D virtual store that you can access on your computer or phone. When you go to the store, you can create your own character, called an avatar, to explore the store. The avatar is like a digital version of yourself that you can control and move around in the store.
Once you’re in the store, you can look at all of Clinique’s products and learn about them. You can even talk to a Clinique expert to get advice about which products would be best for your skin type. The experts are real people who work for Clinique, but they’re talking to you through the computer or phone.
You can interact, play, learn, and shop – all while sitting on your couch in your PJs! Imagine creating your own avatar and exploring six unique environments that showcase the brand, product, and ingredient stories. It’s like living in a video game, but with skincare!
The Clinique Lab focuses on some of the company’s most popular products, like their Moisture Surge 100H Auto-Replenishing Hydrator. They use interactive elements and storytelling to show you how the product works and why it’s good for your skin.
If you want to learn more about a product, you can research its ingredients, how it’s made, and how to use it. You can even find exclusive offers that are only available in the online store.
Inspiration for The Clinique Lab
Clinique created the virtual store because they want people all around the world to be able to shop for their products easily. They were inspired by their real stores in China and the US, which have been successful because they give customers a personalized shopping experience.
Michelle Freyre, Clinique’s Global Brand President, says that the Clinique Lab is like an expansion of their real stores. It’s a new way for people to experience Clinique’s products and get advice from experts.
The virtual store is also a way for Clinique to use technology to make shopping more fun and engaging. By creating an avatar and exploring the store, you can have a unique shopping experience that’s different from just browsing a website.
Technology & Clinique
This is not the first time Clinique has made a special online place like this. They made something called the “Skin School x Clinique Laboratories” last year, which had videos from experts and fun things to learn about skin.
Clinique has also done some cool things with something called NFTs. They made a special picture that people could buy and keep online. They also worked with someone who makes digital things to create fun makeup looks for different kinds of avatars.
Try The Clinique Lab
The Clinique Lab was built by Journee to create the highest-quality, live-rendered, gamified mass-multiplayer 3D with the power of ecommerce. So, get ready to be blown away by this next generation of digital innovation. It is a fun and easy way to shop for skin care and makeup products. Even for children, it is a great game to experience. I think it is a stepping stone and more brands will jump into this. This is the future of shopping, my friends!